Apple’s highly anticipated iPhone 17 series has officially gone on sale across India, creating a wave of excitement among technology enthusiasts and loyal customers. The new lineup includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the all-new ultra-thin iPhone Air. With queues forming outside Apple Stores and authorized resellers in cities like Mumbai, Delhi, Bengaluru, and Chennai, the frenzy has highlighted India’s growing role as a key market for Apple.
The pricing strategy for the iPhone 17 series places the standard model at around ₹82,900, while the iPhone 17 Pro starts at approximately ₹1,34,900. The iPhone 17 Pro Max, aimed at premium buyers, carries a price tag of nearly ₹1,49,900. Meanwhile, Apple has introduced a new variant, the iPhone Air, which begins at about ₹1,19,900 and is designed for those who prefer a lighter, sleeker device. All models now come with 256 GB of base storage, reflecting Apple’s shift toward higher-capacity devices.
Retailers across the country are offering attractive deals to boost sales, including cashback offers up to ₹6,000, exchange bonuses worth several thousand rupees, and no-cost EMI options extending up to 24 months. These promotions are drawing in buyers who are keen to upgrade from earlier iPhone models or switch from Android devices. Experts believe that the festival season, which is just around the corner, will further increase demand and ensure strong sales momentum.
Reports indicate that pre-orders for the iPhone 17 series in India have already surpassed those of last year’s iPhone 16 launch, showing a significant rise in consumer interest. Analysts predict that Apple could ship over five million iPhone units in India during the current quarter, with the iPhone 17 lineup alone accounting for a major share. This surge in demand reflects not only India’s growing appetite for premium smartphones but also Apple’s strategic focus on expanding its footprint in the country.
Despite the excitement, the high demand for the Pro and Pro Max variants may lead to limited availability in the initial weeks. Customers who missed pre-bookings might face waiting times before securing their preferred model. Still, the overwhelming response has reinforced India’s position as one of Apple’s fastest-growing markets. With the festive season approaching, industry experts expect sales figures to rise even further, making the iPhone 17 launch one of the most successful rollouts Apple has seen in the country.
